Now Live On Kickstarter!


In Pursuit of Excellence


After two years of development, we're excited to introduce the Virtus V1 Automatic.

Conceived in California and made in Switzerland, the V1 channels natural watch design language to create a stunning homage to the classic men's dress watch. From movement to dial, the V1 is suited for any setting, from black tie gala to a beach resort, making her as versatile as she is beautiful.

While beautiful to behold, the V1 is meant to be enjoyed. Sealed airtight, encased in solid stainless steel, and shielded with sapphire crystal, the V1 can be taken anywhere and everywhere, even on your more spirited adventures...

See the Virtus Film

About Virtus

Created in 2016, Virtus is a boutique watch company based in Los Angeles, California. Virtus derives its name from the Roman virtue virtus, an amalgamation of traits found in the ideal citizen: integrity, courage, self-worth and social conscience.

Any man could aspire to possess the quality of virtus, and it was this principle of attainability and the pursuit of public and personal excellence that inspired the creation of Virtus.


Our mission is to provide quality timepieces at attainable prices. When you purchase a Virtus watch, you are purchasing the artistry, engineering, and experience of a quality watch.


Design, Material, Assembly: We only make watches of high-grade durable materials, and tested quality movements. With Swiss movements and assembly, we ensure that our products are built to last a lifetime.


We believe in helping men and women achieve their full potential and want to be there every step of the way. Through our service, we will ensure your timepiece is ready for wherever your pursuit of excellence takes you.

The Movement

The movement is the heart of any watch. Learn about the Sellita SW200-1, our top choice for the V1.